The new store, locally owned and operated by James Kim, recycles, refills and remanufactures empty ink and laser cartridges used in desktop and office printers, all-in-one machines, fax machines and photocopiers. It offers businesses and consumers a substantial savings (up to 30 percent off) to buying new, and provides a 90-day, 100 percent customer satisfaction on every print cartridge, with the added green advantage of keeping spent cartridges out of the landfills.

“Cartridge World Downtown San Diego carries ink for all major cartridge brands in stock so there is no need to wait. We don’t simply ‘drill & fill’ like other refillers,” said Kim. “We inspect and test each empty cartridge, completely flush and clean to remove all the old and dried ink, then we fill our cartridges in a vacuum with ink that is specific for each cartridge. Our inks are formulated to match the originals required for each brand name cartridge and we thoroughly print test each cartridge to ensure the best performance possible.”

In addition, Cartridge World also offers free pick up & delivery to businesses in downtown San Diego, and can deliver cartridges to its customers within minutes in case of a printing emergency. Cartridge World Downtown San Diego can also establish ongoing service arrangements with businesses to ensure that they never run out of ink.

“Downtown San Diego businesses should not pay more to print, and while they are saving money, they are also helping to preserve the environment by reducing the number of cartridges being discarded into our landfills,” Kim said. “For example, laser printer cartridges, which account for more than 90 percent of the throwaway cartridges deposited in landfills, can take up to 450 years to decompose.”
With more than 650 stores open in the US, and more than 1,700 locations worldwide, Cartridge World is helping to expand the segment of refilling and remanufacturing ink and toner cartridges for businesses, small office/home office and household consumers users alike.

About Cartridge World
Emeryville, CA-based Cartridge World is the world’s fastest growing ink and toner refilling retailer and franchisor in the $80 billion printer cartridge industry. The company refills and remanufactures inkjet and toner printer cartridges, using state-of-the-art processes and high-quality inks and toners. It offers consumers and businesses a more affordable option to buying new, provides and 100 percent satisfaction guarantee and helps the environment by keeping spent cartridges out of landfills. Voted #1 in the category of toner replacement services by Entrepreneur Magazine’s Franchisee 500, Cartridge World has more than 1,700 franchised retail locations in 61 countries.

For more information on Cartridge World’s new Downtown San Diego office, call 619-238-0952 or www.cartridgeworlddowntownsd.com. Follow Cartridge World Downtown San Diego for news and deals on Twitter @CWDowntownSD and Facebook @ Cartridge World Downtown San Diego.

GERSON LAW FIRM also coordinated with local counsel in Arizona obtaining orders to have receivers put in place for multifamily properties in Phoenix and Tucson, and also coordinated with local counsel in Nevada to have a receiver put in place on a multifamily property in Las Vegas. GERSON LAW FIRM is also working with local counsel on pending receivership matters in Oregon, Texas, Atlanta and Florida.

“GERSON LAW FIRM has maintained a national practice on loan originations for almost 15 years,” said Gerson. “In this economic cycle, we have continued to represent clients who have trust and confidence in us to manage their receivership litigation and foreclosures not only in California, but other states nationwide, by coordinating with local counsel.”

Gerson said that GERSON LAW FIRM is unique among law firms in that perhaps no other firm of its size in the country has a nationwide practice primarily focused on the needs of financial institutions. GERSON LAW FIRM’s financial institutions practice exceeds that of most national and regional law firms’ offices located on the west coast.

Unique to this economic cycle is the extent to which GERSON LAW FIRM clients are seeking to have their receivers sell mortgaged properties as opposed to attempting to sell at foreclosure sales or as REO post foreclosure. Among reasons, (i) it is faster and more efficient with respect to problem asset disposition, (ii) avoids lenders being in the chain of title and concomitant problems arising, and (iii) avoids the need for lenders to operate the property post foreclosure if there are no buyers at foreclosure sale.

GERSON LAW FIRM APC represents clients on all matters real estate and business related, both transactional and litigation. GERSON LAW FIRM is nationally recognized for its representation of some of the nation’s largest lenders on loan closings, special servicing, and enforcement proceedings throughout the United States. GERSON LAW FIRM’s practice includes representing lenders closing loans under Fannie Mae’s DUS Lending Program and Freddie Mac’s Program Plus for multifamily investments. GERSON LAW FIRM represents major national banks, life insurance companies, and private funds in all matters lending related, including originations and loss mitigation strategies, for hotels, office buildings, shopping centers, multifamily and construction. For more information on GERSON LAW FIRM, call (858) 452-5400 or visit www.gersonlaw.com.

Strategic Operations Executive Vice President Kit Lavell said the Patent Pending “Cut Suit” is the most realistic way to simulate the look, feel and smell effects of severe traumatic events on a live human while allowing medics, combat lifesavers, soldiers, sailors, marines, airmen and civilian first responders to safely perform real medical procedures on a live human. From the point of wounding, where self-aid and buddy-aid are rendered, the Medic or Corpsman renders aid, CasEvac or MedEvac is performed, treatment en route, and transition of care to the shock/trauma team and surgical intervention.

According to Lavell, the key features of the Cut Suit include —
• The system can be worn during even intensely physical scenarios at the POI (Point of Injury);
• The system weighs approximately 30 Lbs (approximately equivalent to a current defense issued, fully-loaded IBA);
• Body armor, uniform, clothing and equipment is not only don-able over the system but usable;
• The system allows for interaction with a live patient during the emergency assessment and treatment process;
• The skin and organs are user repairable, allowing for multiple uses per unit (well beyond 50 repairs to fully lacerated skin)
• Interchangeable organs, variable rate beating heart and variable blood flow; and
• Wounds created by the user Breakable and repairable bones (ribs & sternum).

Medical procedures available on the Cut Suit, include:

• Extremity tourniquet application and hemorrhage control;
• Extremity arterial hemorrhage clamping;
• Needle and Surgical Chricothyroidotomy;
• Bilateral Chest Needle Thoracentesis
• Surgical Chest Tube Thoracotomy;
• Surgical incisions to the thoracic and abdominal cavity with venous bleeding;
• Thoracotomy & Intra-thoracic exploration and hemorrhage control of gross organ structures;
• Laporotomy & Intra-abdominal exploration and hemorrhage control of gross organ structures;
• Suturing or stapling of gross organs & skin in all locations; and
• Urinary catheterization and bladder tap Peripheral IV access.

About Strategic Operations, Inc.

Strategic Operations, on the lot of Stu Segall Productions, San Diego’s only full-service TV / movie studio, provides “Hyper-RealisticTM” training services and products for military, law enforcement and other organizations responsible for homeland security. Strategic Operations employs state-of-the-art Hollywood battlefield special effects, combat wound effects, role player actors, subject matter experts, construction, transformation and enhancement of military ranges, mobile MOUT facilities and specialized equipment, including live fire targets to create training environments that are the most unique in the industry. Since 2002, Strategic Operations has provided training support to more than 370,000 Marines, Soldiers, Sailors, and Coast Guard personnel prior to deployment to Iraq and Afghanistan. For more information, visit www.strategic-operations.com.

The BUGV-Target is a remote controlled mobile target that combines a Hyper-Realistic™ civilian lightweight foam vehicle body with an armored platform to accomplish a variety of training missions, including Live-Fire Vehicle Check Point/Entry Control Point/VCP/ECP training, Live-Fire Sniper Training, Vehicle Borne Improvised Explosive Device (VBIED). The BUG-Target is a system that includes a lightweight foam vehicle body over a ballistic steel enclosure over a remote controlled robotic chassis.

“The only system of its kind, the BUGV-Target provides hyper-realistic, safe, repeatable, live fire training using a re-usable, economical, environmentally friendly vehicle,” said Kit Lavell, Executive Vice President of Strategic Operations, Inc.

The BUGV-Target’s expendable body is made out of lightweight foam and can look like any number of vehicles: a sedan, a taxi, a bongo truck, a pickup truck, etc. The body can withstand many impacts from small arms and machine guns up to .50 caliber and can be repaired with a patch kit. The body is lightweight and can easily be lifted off the ballistic steel enclosure and replaced. In addition, lightweight foam mannequins can be placed in driver and passenger positions. Optional visible occupant damage effects (movie-style blood squibs), with head and center mass hit indicators with remote telemetry are available. Glass window options are also available for sniper training.

The BUGV-Target’s features a specially designed 1?2” AR500 ballistic steel enclosure that fits over the remotely controlled robotic chassis and protects it from up to .50 cal BMG Ball M1 ammo. The foam body can easily be installed over, and lifted off of the ballistic steel enclosure.

Designed to withstand extreme environments, the BUGV-Target can operate in temperatures ranging from -10o C to 65o C and with its high traction solid rubber tires it can navigate loose and uneven terrain.
The BUGV-Target is available from Strategic Operations as a turnkey performance-based contract that includes a full-time operator, repairs, and full support. Minimum contract is one week. Discounts are available for longer-term contracts and multiple systems. For more information, contact Kit Lavell, Executive Vice President at kit@e-stops.com or 858-244-0559.

About Strategic Operations, Inc.

Strategic Operations, on the lot of Stu Segall Productions, San Diego’s only full-service TV / movie studio, provides “Hyper-RealisticTM” training services and products for military, law enforcement and other organizations responsible for homeland security. Strategic Operations employs state-of-the-art Hollywood battlefield special effects, combat wound effects, role player actors, subject matter experts, construction, transformation and enhancement of military ranges, mobile MOUT facilities and specialized equipment, including live fire targets to create training environments that are the most unique in the industry. Since 2002, Strategic Operations has provided training support to more than 370,000 Marines, Soldiers, Sailors, and Coast Guard personnel prior to deployment to Iraq and Afghanistan. For more information, visit www.strategic-operations.com.

Rhythm City Grill is owned by North Carolina Native John Johnson and Manager George Qualls from the Southern cuisine food capital of Louisiana. Rhythm City Grill features a down home Southern style menu highlighted by Carolina barbeque, Mac and Cheese, Gumbo and Fried Okra favorites as well as its signature Chicken Fried Steak with corn bread and two sides during the restaurant’s daily lunch specials, said John Johnson.

Rhythm City’s appetizer menu features a selection of BBQ, hot, mild, Teriyaki, floured and naked Wings, Chicken Tenders and Fried Okra. There are also Caesar and House salads. The restaurant’s Carolina Po-Boys sandwiches feature a choice of Catfish, Smoked, Hot or Andouile Sausage, Shrimp, Chicken, Pulled Pork and even traditional southern style Hamburgers. There’s Chicken entrees (Smothered, Southern Fried); Pork Chops (Fried, Grilled and Smothered); and a Carolina BBQ featuring Tri-Tip, Beef Platter and Ribs (Baby Back, Spare and Tips) and the Pulled Pork Platter. Rhythm City also features such standard favorites as Grilled Rib-Eye Steak and New York Strip. Specialties include Shrimp Creole, Chicken and Sausage Jambalaya, Beef Stew and New Orleans Rice. There is also an All-You-Can-Eat Catfish Day, and check out their Vegan menu for vegetarians.

The restaurant also features live Jazz or Blues on the Patio each Friday, Saturday and Sunday.

For more information on the Rhythm City Grill at Old California Restaurant Row in San Marcos, call 760-736-9202 Located at 1020 San Marcos Boulevard, Old California Restaurant Row is North County’s largest dining and entertainment experience with 16 restaurants serving food from around the world and charming Village boutiques located directly adjacent to the Edwards Stadium 18 Cinema complex. For more information on each individual restaurant and Village Shops, and to join the center’s e-mail list for a chance to win a $50 dining certificate, visit www.oldcalrestaurantrow.com. Follow Old California Restaurant Row on Twitter @Old California, and on Facebook @Old California Restaurant Row.

SAN DIEGO — October 19, 2010 – KOOL N’ FIT Sport, the world’s first sports performance spray has announced that it will be a primary sponsor for the San Diego Boca the club for the coming 2011 NPSL season.

Ralph von der Beeck, KOOL N’ FIT Sport’s Director of Events and Promotions said, “KOOL N’ FIT is excited to partner with San Diego Boca FC in providing the soccer team with our high performance muscle conditioning products. Professional soccer players need and use our products to ‘Compete at Their Peak’. We look forward to a long and mutually benefiting partnership at supporting San Diego Boca FC as they pursue the 2011 NPSL championship.”

San Diego Boca FC President Yan Skwara stated, “We are very excited to begin this partnership with KOOL ‘N FIT Sport, in an effort to help our players to always be in top physical condition before every game and training session. This is a product that we back wholeheartedly for all our athletes.”

KOOL ‘N FIT Sport is an all-natural external sports performance spray that increases athletic performance by allowing more effective warm-ups, increased muscle endurance, and faster recovery. The spray can also be applied after sustaining minor injuries to alleviate pain and soreness. The KOOL N’ FIT series of products also includes a pain relieving spray, and massage oil to assist athletes in all aspects of exercise and performance.

As well as being used by the Boca FC players during their matches and training sessions, the KOOL N’ FIT series of products are also available at the Boca Soccer Store in Old Town, San Diego.

For more information about KOOL ‘N FIT Sport, please visit www.koolnfitsport.com or call (800) 852-5665.

About San Diego Boca FC
San Diego Boca FC is part of the Western Division of the 34-team National Premier Soccer League (NPSL). San Diego Boca FC was founded to promote professional, amateur, and youth soccer throughout San Diego County through a grassroots approach, following that of storied Argentina club Boca Juniors.

Boca Soccer Store
San Diego Boca FC also owns and operates the Boca Soccer Store located in Old Town, San Diego at 1919 San Diego Ave, San Diego, Ca 92110. Boca Soccer Store carries Lotto, Nike, Adidas, and much more. Soccer enthusiasts can browse through our selection of jerseys, cleats, balls, bags, and more. Also, come check out our ESPN Soccer Zone Lounge Area for free viewing of all international club and national team tournaments, including UEFA Champions League, Euro 2012 qualifying, and daily Fox Soccer Channel, Gol TV, and ESPN Deportes coverage on our 55” HD TV’s.

About KOOL ‘N FIT® Sports Performance Spray
KOOL ‘N FIT Sport is the proven, all natural, and effective topical spray used by professional and amateur athletes for better warm-up, higher performance and faster recovery. It vitalizes the muscular system by increasing blood flow (up to 30%), by relaxing tight muscles, and by eliminating cramps and fatigue. When used before, during, and after competition maximum workloads can be achieved and maintained, injury risks are being minimized, and recovery is accelerated. This German engineered atomizing spray is the World’s First Sports Performance Spray. It’s special formula contains 12 herbal ingredients, is easy to use, safe and effective, and generates a feeling of well-being.

Contact:
Kim A. Merrill
Merrill Marketing/Communications
858-547-1865 or 619-857-2782
kim@merrillmarcom.com

www.facebook.com — KOOL ‘N FIT
www.twitter.com/KoolNFitSport
www.koolnfitsport.com

Pearson Fuels, which is celebrating its seventh anniversary as the world’s first Alternative Fuel station, has announced the fuel buy-down and food give away will occur from 8:00 a.m. to 8:00 p.m. on October 22nd only.

Pearson’s General Manager, Mike Lewis announced, “We know there are literally tens of thousands of flexible fuel vehicle owners in the San Jose area that have been burning imported oil in their vehicles for years while a domestically produced, renewable and cleaner burning fuel is available right down the street. We are offering this thank you to our thousands of regular customers to come by and enjoy below cost prices on E85 and car washes as well as free fountain drinks for the day, but just as importantly we want to take away every excuse a person has to not give this fuel a try. If your gas cap is yellow or your gas door says UNLEADED AND E85 FUEL ONLY, you can use this fuel. The manufacturer of your car made it to run on E85, so why burn gasoline?”

Each year since its inception in 2002, National AFV Day Odyssey has drawn record-breaking crowds and has allowed millions to hear Odyssey’s message. Building upon the success of past events, Odyssey 2010 is positioned to break all records, with a total of 103 sites being conducted nationwide. In 2008, with 90 participating sites in 2 countries, the event surpassed all expectations attracting nearly 200,000 attendees.

Pearson Fuels opened in 2003 as the world’s first Alternative Fuel Station. From day one the station offered an amazing number of firsts in what most people thought was the mature retail fueling industry. Specializing in bringing alternative fuels to the public, Pearson brought the first Ethanol station to the state of California, the first Biodiesel station to San Diego and the county’s first dual pressure CNG station. Pearson featured San Diego’s largest Electric Vehicle charging facility, the county’s first Propane Vehicle Fueling Station and was the first independent station in San Diego to offer Ultra Low Sulphur Diesel. Three grades of gasoline rounded the offering to a total of 10 different vehicle fuels. This was the first time a facility like this had ever been built.

The original concept for Pearson Fuels grew out of the Department of Energy’s Clean Cities Program. The Clean Cities Program is a government-industry partnership designed to reduce petroleum consumption in the transportation sector by advancing the use of alternative fuels and vehicles, idol reduction technologies, hybrid electric vehicles, fuel blends, and fuel economy measures. The Clean Cities Program was established in 1993 with its first designated coalition located in Atlanta, GA.

For more information about the San Jose event, contact Kim Merrill at 619-857-2782 or kim@merrillmarcom.com. Information about Pearson Fuels can be found at www.pearsonfuels.com. For information about the national Odyssey Day Program, contact Jenny McMillen, National AFV/Odyssey Day Event Manager at NAFTC headquarters by calling (304) 293-7882.

Pearson Fuels, which is celebrating its seventh anniversary as the world’s first Alternative Fuel station, has announced the fuel give away will occur from 12 Noon to 2:00 p.m. on Friday, October 15.

Pearson’s General Manager, Mike Lewis said, “We know there are literally thousands of flexible fuel vehicle owners in the Ventura/Oxnard area that have been burning imported oil in their vehicles for years and now a domestically produced, renewable and cleaner burning fuel is available right down the street. We are offering this thank you to our regular customers to come by and enjoy free E85 but just as importantly we want to take away every excuse a person has to not give this fuel a try. If your gas cap is yellow or your gas door says UNLEADED AND E85 FUEL ONLY, you can use this fuel. The manufacturer of your car made it to run on E85, so why burn gasoline?” He went on to remind everyone that this fuel giveaway is for E85 compatible of flex-fuel vehicles only and this fuel is not for straight gasoline cars. Finally absolutely no containers are allowed to be fueled at this event.

The station is owned and operated by Silvas Oil Co., which for 30 years has specialized in commercial fleet fueling stations, and has now opened its first station open to the general public. The station offers E85 Flex Fuel, a mix of 85 percent corn ethanol and 15 percent gasoline, and B20 Biodiesel, a blend of 80 percent petroleum diesel and 20 percent biodiesel made from soybean oil. It also offers two other types of diesel and three grades of conventional gasoline. The new station is at the site of the former Dixie truck stop, at 6417 Ventura Blvd., Ventura, CA 93003.

General Manager Michelle Silvas-Kirkelie, who works in the company’s Oxnard office said “We are proud to offer Pearson Fuels E85 at our station and glad to be associated with such a progressive company that had the foresight to build the first E85 station on the west coast of the US back in 2003. We are also happy to be a supporter of Odyssey Day, to be part of our country’s energy solution”.

Each year since its inception in 2002, National AFV Day Odyssey has drawn record-breaking crowds and has allowed millions to hear Odyssey’s message. Building upon the success of past events, Odyssey 2010 is positioned to break all records, with a total of 103 sites being conducted nationwide. In 2008, with 90 participating sites in 2 countries, the event surpassed all expectations attracting nearly 200,000 attendees.

Pearson Fuels opened in 2003 as the world’s first Alternative Fuel Station. From day one the station offered an amazing number of firsts in what most people thought was the mature retail fueling industry. Specializing in bringing alternative fuels to the public, Pearson brought the first Ethanol station to the state of California, the first Biodiesel station to San Diego and the county’s first dual pressure CNG station. Pearson featured San Diego’s largest Electric Vehicle charging facility, the county’s first Propane Vehicle Fueling Station and was the first independent station in San Diego to offer Ultra Low Sulphur Diesel. Three grades of gasoline rounded the offering to a total of 10 different vehicle fuels. This was the first time a facility like this had ever been built.

The original concept for Pearson Fuels grew out of the Department of Energy’s Clean Cities Program. The Clean Cities Program is a government-industry partnership designed to reduce petroleum consumption in the transportation sector by advancing the use of alternative fuels and vehicles, idol reduction technologies, hybrid electric vehicles, fuel blends, and fuel economy measures. The Clean Cities Program was established in 1993 with its first designated coalition located in Atlanta, GA.

For more information about the Ventura event, contact Kim Merrill at 619-857-2782 or kim@merrillmarcom.com. Information about Pearson Fuels can be found at www.pearsonfuels.com. For information about the national Odyssey Day Program, contact Jenny McMillen, National AFV/Odyssey Day Event Manager at NAFTC headquarters by calling (304) 293-7882.

Pearson Fuels, which is celebrating its seventh anniversary as the world’s first Alternative Fuel station, has announced the fuel buy-down and food give away will occur from 8:00 a.m. to 8:00 p.m. at all three sites on October 15th only.

Pearson’s General Manager, Mike Lewis announced, “We know there are literally tens of thousands of flexible fuel vehicle owners in San Diego that have been burning imported oil in their vehicles for years while a domestically produced, renewable and cleaner burning fuel is available right down the street. We are offering this thank you to our thousands of regular customers to come by and enjoy below cost prices and free food and drink for the day, but just as importantly we want to take away every excuse a person has to not give this fuel a try. If your gas cap is yellow or your gas door says UNLEADED AND E85 FUEL ONLY, you can use this fuel. The manufacturer of your car made it to run on E85, so why burn gasoline?”

Each year since its inception in 2002, National AFV Day Odyssey has drawn record-breaking crowds and has allowed millions to hear Odyssey’s message. Building upon the success of past events, Odyssey 2010 is positioned to break all records, with a total of 103 sites being conducted nationwide. In 2008, with 90 participating sites in 2 countries, the event surpassed all expectations attracting nearly 200,000 attendees.
Pearson Fuels opened in 2003 as the world’s first Alternative Fuel Station. From day one the station offered an amazing number of firsts in what most people thought was the mature retail fueling industry. Specializing in bringing alternative fuels to the public, Pearson brought the first Ethanol station to the state of California, the first Biodiesel station to San Diego and the county’s first dual pressure CNG station. Pearson featured San Diego’s largest Electric Vehicle charging facility, the county’s first Propane Vehicle Fueling Station and was the first independent station in San Diego to offer Ultra Low Sulphur Diesel. Three grades of gasoline rounded the offering to a total of 10 different vehicle fuels. This was the first time a facility like this had ever been built.

The original concept for Pearson Fuels grew out of the Department of Energy’s Clean Cities Program. The Clean Cities Program is a government-industry partnership designed to reduce petroleum consumption in the transportation sector by advancing the use of alternative fuels and vehicles, idol reduction technologies, hybrid electric vehicles, fuel blends, and fuel economy measures. The Clean Cities Program was established in 1993 with its first designated coalition located in Atlanta, GA.

For more information about the Carlsbad event, contact Kim Merrill at 619-857-2782 or kim@merrillmarcom.com. Information about Pearson Fuels can be found at www.pearsonfuels.com. For information about the national Odyssey Day Program, contact Jenny McMillen, National AFV/Odyssey Day Event Manager at NAFTC headquarters by calling (304) 293-7882.

SAN DIEGO — September 2010 — Fallbrook Technologies Inc. (Fallbrook) announced a partnership with 3point5.com to provide interactive online information and training for independent bicycle dealers (IBDs) for the company’s NuVinci® N360 bicycle drivetrain. The N360 is the next generation of Fallbrook’s award-winning continuously variable planetary (CVP) transmission for bicycles. 3point5.com, which builds and operates online portals for a wide variety of sports-related companies, trains retail staff members using fast-paced, interactive online programs and “Edu-Games” that test product and support knowledge. Employees of NuVinci authorized IBDs as well as staff members of qualified North American IBDs can sign up for the training for free at 3point5.com. The 3point5.com site presents an interactive presentation on NuVinci CVP technology and then tests participants on brand and product knowledge. Upon successful completion of the training, IBD employees qualify for a special Pro Deal discount on NuVinci N360 aftermarket kits, which can be used to retrofit and upgrade existing bicycles. Access and signup information is available at www.3point5.com.

Fallbrook announced that the company’s NuVinci® N360 bicycle drivetrain upgrade kits are now available for North American independent bicycle dealers to order through Quality Bike Products (QBP), Seattle Bike Supply (SBS), Norco Products Ltd. and J&B Importers. The N360 is the next generation of Fallbrook’s award-winning continuously variable planetary (CVP) transmission for bicycles. Complete upgrade boxed kit options are now available for 32 or 36 spoke, silver or black rim, with roller or disc brake configurations with some options for inclusion in a pre-laced wheel. With an infinite number of ratios available within its nominal 360% ratio range, the N360 drivetrain is an attractive replacement for bicycle derailleurs and internally geared hubs as it provides a ride and shifting experience unlike any other. The NuVinci CVP enables Urban and Mountain riders to easily maintain an optimum cadence regardless of terrain and makes shifting as easy as adjusting the volume on a radio.

Fallbrook announced that its NuVinci® N360 bicycle drivetrain will be featured on Ellsworth Handcrafted Bicycles’ new 2011 Enlightenment 26 firmtail crossover bike. The N360 is the next generation of Fallbrook’s award-winning Continuously Variable Planetary (CVP) transmission for bicycles. Crafted from Ellsworth’s Rare Earth Carbon, the Enlightenment’s force directional carbon shapes and lay patterns are topped off with internal cable routing to protect the shifting from the elements. The DMS (Dual Mono Stay) firmtail frame design features an element of absorption, without mechanical articulation, that produces an amazing ride whether it’s a quick daily commute or an off-road trek on a favorite trail. The Enlightenment’s unique dropout design accommodates the NuVinci N360’s drive with a belt or a chain.

Fallbrook’s infinitely variable NuVinci® N360 transmission will be featured on the new Breezer Uptown Infinity, Breezer’s top of the line town bike for 2011. The N360 is the next generation of Fallbrook’s award-winning Continuously Variable Planetary (CVP) transmission for bicycles. The Uptown has been awarded Bicycling Magazine’s “Editor’s Choice” for the best commuter bike for the past three years. With a simple twist of the wrist, Uptown Infinity riders will have an infinite choice of gearing between the highest and lowest — a 360 percent range — with the new NuVinci CVP drivetrain. The N360 transmits mechanical power with spheres instead of gears providing seamless, continuous shifting (even under high pedal torque), without power interruptions, missed gears or dropped chains. The intuitive shifting dial’s feather touch easily increases or decreases pedaling exertion. For better protection, N360’s hub interface is now housed inboard of the frame dropout and is maintenance free and requires no adjustments.

Fallbrook’s infinitely variable NuVinci® N360 transmission will be featured on Organic Bikes new 2011 Edwin Bamboo town bike. The N360 is the next generation of Fallbrook’s award-winning continuously variable planetary (CVP) transmission for bicycles. Organic Bikes takes the eco-friendly aspect of riding a bike a step further — with a sustainable product line featuring Bamboo Bicycles, Biodegradable Water Bottles, Organic Clothing, and Recycled Messenger Bags. Set to be released spring of 2011, the Edwin town bike is a rugged city bike featuring natural laid-up bamboo main tubing, as well as full bamboo fenders and a bamboo rear rack. Outfitted with the NuVinci N360 drive train, Edwin riders will have an infinite choice of gearing between the highest and lowest — a 360 percent range — with a simple twist of the feather light grip shifters. The N360 transmits mechanical power with spheres instead of gears providing seamless, continuous shifting (even under high pedal torque), without power interruptions, missed gears or dropped chains. The intuitive shifting dial’s feather touch easily increases or decreases pedaling exertion even under pedal load. The N360’s hub interface is now housed inboard of the frame dropout and is maintenance free and requires no adjustments.

About Fallbrook Technologies Inc.

Fallbrook Technologies Inc. is a technology and manufacturing company dedicated to improving the performance and flexibility of transmissions for vehicles and equipment. Fallbrook’s NuVinci® continuously variable planetary (CVP) technology is applicable to machines that use a transmission such as bicycles, light electric vehicles, automobiles, agricultural equipment, and wind turbines, among others. The NuVinci CVP uses a set of rotating and tilting balls positioned between the input and output components of a transmission. Tilting the balls changes their contact diameters and varies the speed ratio. The NuVinci platform offers companies the flexibility to design and produce next-generation products that are better tailored to their unique business, market and competitive requirements. Fallbrook has built an extensive portfolio of over 350 patents and patent applications worldwide. For more information, visit www.fallbrooktech.com.