SAN DIEGO — July 21, 2010 — Extreme Freeride Legend Josh Bender descended into the San Diego Back Country Headquarters of Ellsworth Handcrafted Bicycles recently to lend his formidable expertise to a volunteer trail building effort that resulted in some spectacular and challenging new runs at the Ellsworth “Proving Grounds.” The trails were not deemed “rideable” until Bender (on his Ellsworth Rogue) had a chance to sample them for himself (see attached photos).

“We’re blessed to have some awesome and unique natural features here on property including boulders, trees, canyons, significant and challenging exposure — who wouldn’t want to ride bikes on, over, around and near them!?!,” said Tony Ellsworth, president and founder of Ellsworth Handcrafted Bikes. “We have a chance to literally, out the door, make consistent test loops and compare subtle changes, and very quickly iterate suspension and frame tuning options. The fact is the better your bike rides the more fun it is to ride it … our trails give us the opportunity to develop and fine tune the best riding, most fun bikes in the industry.”

“Having a variety of terrain, maintained and instantly accessible, enhances the speed at which we can perfect new technology and materials, as well as evaluate new components as they become available. We have the opportunity to A/B Compare on known and consistent terrain. We can quickly wade through real performance enhancements in our products and the factory qualified complete bike builds configurable from the Ellsworth Online Bike Builder, delivered through our fine dealers,” Ellsworth said. Ellsworth web store — http://store.ellsworthbikes.com/index.asp

Ellsworth also stressed that the company’s headquarters is also centrally located to San Diego North County’s premier cycling roads — providing unparalleled access to the back country of San Diego where cycling teams from around the world do winter training. Check out the brand new Rare Earth Carbon Road Products — http://www.ellsworthbikes.com/bikes/road/

“Literally, access to varied and unique features let’s us iterate and prove out theory and improvements faster and better … and above all, it’s fun!,” he said.

About Ellsworth Handcrafted Bicycles
Ellsworth Handcrafted Bicycles, Inc., USA, designs and hand crafts its bikes in house providing the highest manufacturing integrity to its state of the art bicycles. Ellsworth, which holds multiple international patents for innovation in design and technology, is also committed to Social Responsibility and Environmental Stewardship, supporting programs to cure cancer and prevent global deforestation. With Solar and Wind powered facilities, Ellsworth freely offers assistance to corporations interested in a sustainable corporate footprint. To learn more about Ellsworth Bikes visit www.ellsworthbikes.com, on Twitter “@ellsworthbikes”, and Facebook.