Highlights of ZOIC men’s summer lineup include a hefty helping of plaid in their most popular shorts styles —

Ether Plaid Shorts – MSRP $89 – ZOIC’s best-selling bike shorts are packed with features and built to last, delivering performance for all types of riders in any trail conditions: cross country, all mountain, free ride and downhill. The Ether shorts have a 12” inseam, feature the 3-for-1 value of our Interchangeable Padded Liner (IPL) system, and come in four colors.

Antidote Plaid Shorts – MSRP $109 – Designed with all-mountain attitude for the downhill deviant, these 14’ inseam shorts offer our Essential liner and are stacked with substance from fabric to features, pockets to padding. Available in three colors.

Men’s Cycle Tee — MSRP $40 —Sport your passion for singletrack in this ringer tee with full suspension mountain bike graphic on chest, complete with back tech pocket for cell phone or music player, offered in six colors.

Nirvana Zip Jersey – MSRP $74 – Channeling our old school roots, we dusted off some old designs and reintroduced the woven jersey, last seen around here in 1998. Fifteen years ago it was the ultimate shop shirt, now it’s the ultimate riding shirt: Hit the Trails, Ride a Gravity Tour, whatever your riding style, this shirt can handle it. Available in two solids colors and three plaids.

ZOIC women’s styles are highlighted by jerseys, shorts and skirts for ladies who launch before and after they do lunch:

Collins Plaid Jersey – MSRP $70 – Mix it upincycling apparel for the trail and beyond, featuring a full snap front, tagless neck label, back tech pocket and tapered fit. Available in Wisp and Spice colors.

Tailwind Tank — MSRP $60 — Our popular racer back tank is favored for its versatility Great for a sunny ride or the gym. With built-in bra and punch of color with unique floral dot screen print; available in five colors.

Posh Plaid Shorts – MSRP $79 – Every dirt diva who likes the freedom of a shorter inseam needs the Posh shorts. The 12-panel construction won’t constrict at the waist or thighs, remaining loose without the billowy, bloated look some bike shorts might give you. Includes interchangeable Lycra liner shorts with a women’s specific cycling pad. Available in four plaid patterns.

Navaeh Plaid Shorts – MSRP $94 – The Navaeh is stocked with features so you can hit the trails hard leaving the boys in the dust. These technical shorts include a high-performance ZOIC Essential lycra liner with a womens-specific cycling pad. Pops in four plaid colors.

Lourdes Wrap Skirt – MSRP $54 — Kick it up a notch in this super cute skirt with stretch fabric that allows riders to move easily while the Lycra liner keeps your business private AND padded. Available in Black and Spice.
Not to be forgotten, the line of ZOIC Kidz summer styles is highlighted by the Boy’s Ether Jr. shorts (MSRP $49) and Armada Jr. Jersey (MSRP $40), while Girls get dirty too in Rippette Plaid shorts (MSRP $49) and the Livia jersey (MSRP $40).

*Link to high res photos is here — http://tinyurl.com/q84e2jn

About ZOIC

ZOIC is the style of cycling. We fuse performance fabrics and technical features into stylish clothing for anyone who enjoys life on a bike. We produce a complete line of men’s, women’s and kids’ apparel for mountain biking, recreational riding, bicycle commuting and more. We encourage everyone to RIDE MORE and DRESS WELL. For more information visit www.zoic.com.

“At Summa we work with the best students, teachers, and counselors every day. The Summit Awards provides an opportunity to honor their hard work and gather the community to celebrate their achievements,” said Summa Founder and CEO Christopher Hamilton.

Summa Education will be funding the following cash and sponsorships to the following recipients:

• Summit Student Award: Four students who have demonstrated high academic achievement, exceptional leadership, and who have contributed in a unique way to the community will be awarded honorariums.
• Summit Teacher Awards, Humanities and Sciences: Two teachers with a genuine and exceptional commitment to their students, classrooms and community will be awarded honorariums for the benefit of their classrooms.
• Summit Counselor Award: A counselor recognized for their commitment to students will be awarded hotel and airfare to attend the 2013 National Association of College Admissions Counselors conference being held in Toronto, Canada.

Noted student performers Claudia See and Reece Akana of the San Diego Youth Symphony, and former Summa students, will be performing at the event.

Sandy Climan, president of Entertainment Media Ventures, will be featured Keynote at the event, speaking on “Creative New Media.” Climan will be taking questions from the audience. As a venture capitalist, producer and media visionary, Climan will be discussing the technological and economic trends facing students as they prepare for college and beyond. Climan has been active in entertainment, most notably as Producer of “The Aviator” motion picture. Climan also serves on the boards of The American Cinematheque, The Fulfillment Fund, The Chief Executive Leadership Institute of the Yale School of Management, and the UCLA School of Theater, Film and Television. He is a member of the Advisory Committee to the Director of the Centers for Disease Control and Prevention, and also serves as an advisor to the World Economic Forum and its Annual Gathering in Davos, Switzerland.

“This is an important opportunity to spotlight the incredible educational talent of San Diego. At Summa, we are honored to be able to serve such a dynamic community, and are excited for this opportunity to give back,” said Summa CEO Chris Hamilton.

FACTS ABOUT SUMMA EDUCATION:
• Summa has already assisted 22 students throughout San Diego achieve perfect 2400 SAT scores. Last year Summa’s students contributed approximately 25 percent of all of the perfect SAT scores in California.
• In 2013 alone, Summa students have gained admission to Harvard, Yale, Princeton, Stanford, MIT, Caltech, Columbia, Brown Direct Med, UCSD Medical Scholars Program, Dartmouth, Cornell, Williams, Amherst, Pomona, UC Berkeley, UCLA, and many other selective universities.
• Summa utilizes its own curriculum and unique teaching methods grounded in the founding staff’s roots as educators.
• Summa programs are available for all grades between 5th and 12th, including junior programs focused on writing, literature and mathematics enrichment, and highly individualized and targeted SAT and ACT study.
For more information, or to learn more about Summa Education, call 858 673 8988 or visit www.summaeducation.com.

# # #

SUMMA EDUCATION OFFICES

Carmel Valley
11250 El Camino Real
Suite 105
San Diego, CA 92130
858 793 8880

Rancho Bernardo
12230 World Trade Drive
Suite 150
San Diego, CA 92128
858 673 8988
www.summaeducation.com

San Diego — May 13, 2013 — The Dahon Formula S18 folding bike is featured in this week’s special Bike to Work section of Wired.com — “It’s Bike to Work Week, and This is Your Must-Have Gear.” In addition to the Dahon Formula S18 bike, the section features articles and write-ups on bikes from Fairdale, Swobo, Shinola and Specialized.

Here is the special Wired Section — Bike to Work Week

“When Summa Education was launched in October 2011, we believed that with the right approach and commitment to our students, we could produce exceptional results. But none of us could have imagined that our first year would result in 20 perfect SAT scores, and hundreds of students who have improved their initial scores by leaps and bounds,” said Summa Education Founder and CEO Christopher Hamilton. “Our programs and counseling appointments at the new office are already filling up. We are so excited to have an office that is closer to all of our students and families in inland North County including those enrolled in the Poway Unified School District.”

The new 5,175-square-foot Summa office, located across the street from Rancho Bernardo’s Costco and next to the Home Depot near Carmel Mountain Road, was designed with student-teacher interaction as a high priority, with a dedicated tutoring room, a smartboard classroom, extensive glass and natural light, and easy parking and access. Designed by Hurkes Harris Design Associates and built by Ed Fernandes of ICS Pacific Builders, the site is ideally located to serve families in Rancho Penasquitos, Rancho Bernardo, 4S Ranch, Escondido, Scripps Ranch, and Temecula.
“Key Summa teaching and administrative staff will be spending time equally between our Carmel Valley and Rancho Bernardo offices,” said Summa Education’s Executive Vice President Andrew Chung. “It’s a beautiful new office and everyone is excited to be spending time in Rancho Bernardo — especially Mr. Hamilton and myself — and of course our growing Summa student family.”

A grand opening of the Summa’s Rancho Bernardo office is scheduled for May 11, from 4:00 p.m. to 7:00 p.m.; the local community is invited to join staff for drinks and snacks.

ABOUT SUMMA EDUCATION:
• Summa has already assisted 22 students throughout San Diego achieve perfect 2400 SAT scores. Last year Summa’s students contributed approximately 25 percent of all of the perfect SAT scores in California.
• In 2013 alone, Summa students have gained admission to Harvard, Yale, Princeton, Stanford, MIT, Caltech, Columbia, Brown Direct Med, UCSD Medical Scholars Program, Dartmouth, Cornell, Williams, Amherst, Pomona, UC Berkeley, UCLA, and many other selective universities.
• Summa utilizes its own curriculum and unique teaching methods grounded in the founding staff’s roots as educators.
• Summa programs are available for all grades between 5th and 12th, including junior programs focused on writing, literature and mathematics enrichment, and highly individualized and targeted SAT and ACT study.
For more information, or to learn more about Summa Education’s Rancho Bernardo programs, call 858 673 8988 or visit www.summaeducation.com.

# # #

SUMMA EDUCATION OFFICES

Carmel Valley
11250 El Camino Real
Suite 105
San Diego, CA 92130
858 793 8880

Rancho Bernardo
12230 World Trade Drive
Suite 150
San Diego, CA 92128
858 673 8988

LOS ANGELES — May 7, 2013 — “A Night to Remember” an extraordinary event to benefit the SEAL-Naval Special Warfare Family Foundation is set for June 15 from 5:30 p.m. to midnight at the Los Angeles Center Studios, 1201 West Fifth Street in downtown Los Angeles. The SEAL-NSW Family Foundation is a 501(c) 3 non-profit organization that raises awareness and funds for special programs in direct support of the Naval Special Warfare (NSW) families on a local, national and global scale.

The event, which will support the Navy SEALs, their fellow warriors at Naval Special Warfare and their families, will transport guests to a mock Military Forward Operating Base in a far off land to view high tech military demonstrations, view and demo a wide array special operations military equipment, all while enjoying Hollywood entertainment, fine food and wine, exciting silent and live auctions and a keynote address by Retired General Wesley Clarke.

“Guests will have an unparalleled access to many of the weapons and tools that our Special Operations Forces use to carry out their missions,” said John Galt, CEO of the NSW Family Foundation. “There will be myriad opportunities for guests to touch, be briefed and in many cases personally experience what it is like to work with these technologically advanced and seldom seen products, services and systems that keep our military members safe.”

The event will feature interactive displays, kinetic demonstrations and unprecedented access to an exciting array of state-of-the-art equipment including drones, weapon systems of all types, infrared and night vision equipment, tactical gear, lasers, advance communication and translation systems, and the K-9 Dogs of War. The Los Angeles Center Studios, a full-service 20-acre studio for TV, film and commercial production, is being donated for the evening and will be transformed into a menagerie of military sensory delights and electronic wonderment for guests to experience up close and personal.

The evening schedule will include:
• VIP Reception (5:30 to 6:00 p.m.) with fine wines, specially prepared foods and guests will get to handle some of the coolest “toys” on the planet;
• General Reception (6:00 to 7:00 p.m.) The program will begin with a team of veteran skydivers parachuting into the Los Angeles Equestrian Center. Guests will mingle amongst an array of cutting edge military equipment housed in a massive 18,000 square foot hanger — meet and thank some of our nation’s warriors;
• Keynote Address and Program (7:00 to 10:00 p.m.) Guests will be treated to an informative and entertaining program, which will include Medal of Honor winners, military spouses, and a keynote address with Retired General Wesley Clarke,
• The After Party (10:00 p.m. to midnight) — Guests will be treated to a special show and dancing by the only official chartered USO show troupe, the USO Liberty Bells. The Liberty Bells travel throughout the world performing for service men and women, their families, veterans and audiences that actively support the troops here and abroad.

There will be a Live Auction the night of the event, an Online Auction for those guests unable to attend, and a Silent Auction featuring historic and military memorabilia, signed entertainment memorabilia, adventure packages, and destination experiences.

For event and auction details, ticket prices and sponsor information, visit www.nswfamilyfoundationevents.com or call Wayne Gregory at 619-344-0344, Ext. 703 or wayne@nswfamilyfoundation.org.

“A Night to Remember” Sponsors include the Los Angeles Center Studios, Advanced Armament Corp., AeroVironment, Benchmade, Crimson Trace, FLIR, Heckler & Koch, Leupold, Lock Perfection, Montalvo Tequila, Nammo, Premier Alliance, Riot Games, Strategic Operations, Siglock, Sig Sauer, Stunts Unlimited and Trijicon.

About SEAL – Naval Special Warfare Family Foundation
The SEAL – Naval Special Warfare Family Foundation plays a key role in supporting the NSW Community and through its programs helps to ensure the NSW is able to maintain a resilient, sustainable, and healthy force in this era of persistent conflict and frequent deployments. For more information on the NSW Family Foundation, visit www.seal-nswfamilyfoundation.org.

# # #

Read the story here — Ellsworth Evolve Carbon @ Outside Online

Here is a link to the story in the New York Daily News — HERE

Here is a link to the video story in USA Today — HERE

Jurors participating in a case litigated by Fred Gordon and Rhonda Holmes are usually treated to quite a show.

In addition to the typical exhibits and storyboards, the two veteran trial attorneys augment their presentation with videos from the pre-trial depositions, ready to play should a witness contradict any previous statement.

They also evenly split up each duty of a case — from picking a jury to the closing statement — with one starting and the other finishing.

“People today are really conditioned to sound bites because of all the media that they have available to them,” Holmes said. “So when we’re able to pull up a video clip of the deposition, where it’s contrary to what (the witness) said on the stand, it’s more exciting.

“People want to be wowed; they want a little flash.” They are partners in the boutique litigation firm Gordon & Holmes based in Little Italy.

The pair painstakingly catalogue each deposition, marking every sound bite they feel they might need at trial with an electronic bar code that can be retrieved with the push of a button.

When the witness contradicts what was said in his or her deposition, Gordon and Holmes use a handheld bar-code reader — much like you would see in a grocery store — to bring up the relevant clip. They call this “getting zapped.”

“When a jury sees it for the first time, it’s really effective,” Gordon said. “It gets the jury more interested in what you’re doing. They’re waiting to see if (the witness will) get zapped.

“It kind of creates this interaction between me as an examiner and the trier of fact (the judge or the jury). With jurors, we get to see them move forward in their seats. And if someone doesn’t get zapped, they’ll believe what they’re saying.”

Another benefit to playing back a videotaped recording is that it can show someone’s demeanor and how he or she is dressed, Gordon said. If they were dressed poorly during a deposition and then come into court wearing a suit, the jurors might feel the witness is putting on a façade.

The video also can show if the witness is looking around while they answer or if they pause after a question is asked, something not evident in a written transcript.

Occasionally playing something on a television monitor helps to break up the monotony of a trial, as well.

“People’s attention span is shorter and jurors are younger and younger now, so they process information differently than people my age,” Gordon said.

Gordon and Holmes begin preparing for trial the minute they take a case. They try to find out as much as they can, and then prepare deposition questions similar to what they will be asking at trial. Although less than four percent of all cases reach trial, they assume their cases will.

“You have to have an (idea) at the time of the deposition as to how you want to try your case,” Gordon said.

Gordon and Holmes have been practicing together for more than 20 years. They were colleagues at Thorsnes Bartolotta & McGuire in the early 1990s before breaking off to form their own firm in October 1999.

Their familiarity contributes to their success in the courtroom.

“We’ve been through a lot together,” Holmes said. “We really know each other very well, so we feed off each other’s cues. He’s strong where I’m not as strong and vice versa, so we complement each other well.”

Holmes said she’s much more intuitive and detail-oriented while Gordon is more of a “black and white” thinker and sees more of the big picture.

“The biggest difference is I’m much more emotional,” Holmes said. “I’m a flag waver. I really grab onto the ideals and principals that we can pull from a case. I speak to those. He’ll speak more toward the factual issues.”

While other attorneys use videotaped depositions at trial, Holmes doesn’t think she’s seen anyone use it with the precision of her firm. They won’t have certain segments cued up and ready to go at a moment’s notice.

That process, which is very time-consuming, has proven to be worth it in the form of many, high value verdicts.

Gordon & Holmes helped Sizzler restaurant receive a $13.5 million award in its fight with Excel Corp., over who was responsible for an E.coli outbreak — a verdict that recently got affirmed by the Wisconsin Supreme Court. The decision ended a 12-year legal battle.

“The primary component (for success) is working hard,” Holmes said. “It’s not smarts and it’s not luck. Ninety percent is preparation, and both of us come from blue-collar backgrounds. We’ve known nothing but working hard.”

They also enjoy what they do.

“I live for it (trial),” Holmes said. “It’s really in my blood. I come from a performing arts background. There is an element of that in a jury trial. It’s not acting, but you have to be comfortable in front of people. You cannot be intimidated by the public speaking aspect.”

The 2013 Dahon Formula S18 is now available — packing a lot of performance and durability into a small package. It’s a high speed commuter with an 18-speed Shimano drivetrain and Tiagra derailleurs, has CNC-machined cranks and AVID disc brakes. Folds in 15 seconds and weighs in at exactly 26 pounds.

Also features:

• Radius Telescope adjustable handlepost adapts to all riders and riding styls
• Dahon Magnetix Technology incorporates magnets to help hold the folded bike together
• WTB double wall rims with black stainless spokes and Schwalbe high pressure tires
• MSRP $1399
• www.dahonbikes.com

About Dahon
In 1982, Dahon ignited the folding bicycle revolution with the introduction of the Dahon Folder, the forefather of most modern-day folding bicycles. Today, Dahon is recognized as the world leader in folding bicycles. Spearheaded by the guiding principles of innovation, reinvention and technology leadership, Dahon is committed to creating quality product user experiences and green mobility solutions for people who live active, environmentally friendly lifestyles. It is headquartered in California with offices, factories, cooperating assembly plants and distribution partner throughout the world.
For more information visit www.dahonbikes.com.