Blog - Written by on Friday, September 23, 2011 18:08

All Rainbows for the Bicycle Industry at Interbike Expo in Las Vegas

Somewhere Under the Rainbow — NuVinci®

I am just back from the 30th Annual Interbike International Bicycle Expo and Outdoor Demo in Las Vegas — working with NuVinci®, ZOIC Clothing and Ellsworth Handcrafted Bicycles. Interbike is the bicycle industry’s leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. The Outdoor Demo in Boulder City, NV, about 20 miles southeast of downtown Lost Wages, gives brands the opportunity to have dealers and media demo their products on the road and the trails of the Boulder Canyon Trail system. We had some very strange weather roll into the Demo’s second day producing some torrential rains, lighting and thunder … for real! … unlike the fake explosions on Vegas strip. The posted photo is a spectacular rainbow over the NuVinci space, following one of the thunderstorms. After being Outdoors, we headed indoors at the Sands Convention Center for the Interbike Expo, North America’s biggest bike industry spectacle. Here I guided a number of media members through demonstrations and interviews at the NuVinci, Ellsworth and ZOIC Clothing booths.

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