SAN DIEGO, CA — Kim A. Merrill, a longtime marketing public relations professional, and Douglas H. Wheeler, an industry expert in the travel, meetings and events industries, have established Paradigm Mobile Marketing (PMM), which will develop mobile marketing programs for clients to capitalize on the seismic shift in marketing & communications. According to SinglePoint, 99% of all text messages are opened; 90% of which are opened within three minutes! Compared to less than 40 percent of all email solicitations!

PMM provides its clients with comprehensive programs that allow companies to integrate, deploy and track their mobile strategies across all marketing channels — reaching their mobile customers with highly successful campaigns, incorporating text messaging (SMS) and multimedia (MMS — such as coupon, contests and pictures). PMM complements and enhances mobile with a menu of turnkey “call to action” programs to ensure customers’ opt-in to mobile programs with tools such as marketing public relations, collateral packages, integration into all social media sites, mobile and traditional web site design, mobile apps, and complete printing services fulfillment. The PMM services team is dedicated to helping clients during strategy, setup, integration, and ongoing management. Once a mobile customer opts-in, PMM platform stores their information and helps customers build a relationship through on-going exchanges of mobile messages. The PMM platform comes complete with all the analytics needed to evaluate the effectiveness of mobile campaigns and make the smart decisions necessary for maximizing your ROI.

PMM’s Specialties will include:
• Mobile Marketing Text Messaging (SMS)
• Multimedia Mobile Marketing (MMS)
• Call to Action Marketing Programs (Opt-In)
• Mobile Program Analytics
• Mobile Marketing Public Relations
• Mobile Collateral Packages
• Social Media Marketing & Integration
• Mobile Websites

For more information on Paradigm Mobile Marketing, visit www.paradigmmobilemarketing.com, follow PMM on Twitter and LinkedIn. Email kim@paradigmmobilemarketing.com.

Check out this video on the Mobile Revolution