Blog - Written by on Tuesday, April 12, 2011 18:43

MMC at Urban PressCamp™ in Washington, DC

I had a great time in Washington, DC recently at the Urban PressCamp™ with my client Fallbrook Technologies and their fantastic NuVinci™ N360® drivetrain technology which is featured on the 2011 Breezer Uptown Infinity commuter bicycle. We had two days of private meetings with editors from such publications and blog sites as Bicycling Magazine, Los Angeles Times, Bike Radar, Bike Rumor, Momentum Magazine, Washington Post, Bike World News, Bicycle Times and Dirt Rag, to name a few! Lifeboat Events staged Urban PressCamp™ which was created in cooperation with the League of American Bicyclists, to produce a unique media event providing transportation cycling brands intimate access to critical media outlets. Urban PressCamp, staged March 6-8, brought together the leading asphalt and multi-modal bike and accessory brands together at the stunning House of Sweden in Washington DC on the eve of the National Bike Summit to meet with journalists.

The National Bike Summit, now in it’s 11th year, brought cycling’s collective voice to Capitol Hill in the industry’s effort to lobby on behalf of alternative transportation issues and other topics affecting cycling. Urban PressCamp is designed to expose the brands deeply invested in the transportation segment and highlight the issues surrounding the market segment.

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