Blog - Written by on Thursday, April 17, 2014 8:32

MMC Coordinates Brands for Subaru Gear Shed @ Sea Otter Classic

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4.10.14 Sea Otter 9

MMC coordinated three brands — Ellsworth Handcrafted Bicycles, Dahon and Virtue Bike — in presenting 2014 bicycles in the Subaru “Gear Shed”, a spectacular live product preview of the 2014 Outside Magazine Buyer’s Guide and upcoming travel and cycling issues. Ellsworth featured its 2014 Abolute Truth 275 mountain bike; Dahon spotlighted its 2014 Mu Rohloff folding bike and its first-ever Kid’s Bike; and Virtue Bike showcased its 2014 Truck cargo bike. In addition, ZOIC Clothing featured its Revelry men’s shorts and DNA men’s jersey as well as the Terra women’s jersey.

Tony Ellsworth with 2014 Absolute Truth

Tony Ellsworth with 2014 Absolute Truth

The new Absolute Truth, which appears in Outside’s July issue, features the 27.5” wheels, with the same wheelbase and geometry of the legendary Truth frame. With the lower optimized stand over of the ZS style headset and the unique shaping of the front triangle, Ellsworth has captured the aggressive geometry and bio-kinetically optimized rider position ideal for XC and Endurance racing, complete with 120 mm of travel. Coupled with the updated ICT suspension for today’s gearing, 300 percent higher compaction pressure of the Toray Aerospace Carbon Fiber, and 120mm of XC efficient travel — the Absolute Truth is a new benchmark for XC racing and endurance riding. The 2014 Absolute Truth is available in an beautiful, multi-toned Candy Apple Red with pin striping and detail worthy of an art show. Its Aerospace Aluminum Cousin, the Truth, also with 27.5” wheels — are both available in five sizes (XS to XL). For more information, go HERE.

2014 Dahon Mu Rohloff

2014 Dahon Mu Rohloff

The 2014 Mu Rohloff is the perfect Dahon model for long distance trekking, high performance athletic jaunts or commuting to school or work in today’s urban landscape. Build on Dahon’s ever-popular Mu frame, this performance bike sports a top of the line component package led by the Rohloff internally geared SPEEDHUB in combination with the Gates Carbon Drive belt drive system to produce one of the smoothest shifting, quiet and maintenance free drive trains available today. Add fast-rolling 451 mm wheels and high performance Magura MT6 hydraulic disc brakes and the Mu Rohloff delivers an unparalleled riding experience and durability. For more information, go HERE

Dahon's Kid's Bike

Dahon’s Kid’s Bike

In 2014 Dahon introduces its first-ever Kids Bike! Why waste money on buying a pedal bike after you child has outgrown their kick bike? Well, this year Dahon has the perfect solution — the Dahon Kids Bike. With a twist of a provided tool, the lightweight aluminum kick bike is transformed into a pedal bike for added years of two for the price of one Dahon fun! Dahon Kids Bike features tailored geometry allows rapid transformation from a kick to a pedal bike, a fully enclosed chain for safety and clean clothes, super adjustable saddle height designed for a lower seat when using as a kick bike, and an easy to remove and reinstall crank set allows the bike to grow along with the rider. For more information, go HERE.

2014 Virtue Bike Truck

2014 Virtue Bike Truck

Virtue Truck (right) in the Subaru Gear Shed

Virtue Truck (right) in the Subaru Gear Shed

The 2014 Virtue Truck is the ultimate workhorse cargo bike — perfect for hauling, delivery and running errands. Rock solid and easy to ride, the Truck begs riders to ditch the car and truck altogether, with full features and performance, including a Shimano 7 speed drivetrain with thumbshifters, Tektro front and rear V-brakes, Kenda K-Rad tires (20” front and 26” rear), Wellgo platform pedals, Velo suspension comfort saddle, Porteur alloy handlebars, Velo stitch grips, and welded steel heavy duty front and rear flat crate racks (20×14.5 front and 14.5×20. Truck’s carrying capacity is 55 lbs. per rack or 110 lbs. total. Extras include a kickstand, chain guard and bell. The Truck is available in flat black and green — for more information go HERE.

ZOIC Women's Terra jersey (left)

ZOIC Women’s Terra jersey (left)


ZOIC men's DNA jersey and Revelry mountain bike shorts on left

ZOIC men’s DNA jersey and Revelry mountain bike shorts on left

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