Blog - Written by on Monday, September 22, 2014 17:21

Nikola Pedals, Ellsworth Bikes, Virtue Bike & e-JOE Lead the Media Coverage Parade at Interbike 2014

MMC once again was tasked with the arranging media coverage for brands attending the 2014 Interbike show September 8-12 in Las Vegas, NV. This year MMC worked with a total of 6 bicycling brands including Ellsworth Handcrafted Bicycles, Synergy Nano Carbon (new brand launching at Interbike), Virtue Bike, e-JOE Bike, Triple 8 and a another brand new “brand” Nikola Pedals, out of Cleveland, OH and launching at Interbike. MMC set up nearly 40 media visits for these bicycle brands to preview their 2015 gear and bicycles to some of the leading bike reporters and editors. Interbike is the largest bicycling show in North America.

Here is some of the Interbike coverage highlights thus far:

Team Ellsworth

Team Ellsworth

Ellsworth Handcrafted Bicycles (reintroduction with BST now at the ownership helm):
Decline Magazine (cover)
Mountain Bike Action — cover of Interbike/November issue
Mountain Bike Action
Bike Rumor
Dirt Rag
Enduro Magazine



Nikola Pedals: (brand launch, new pedal technology and located in the LAB area below the main floor):
Road Bike Review
Road Bike Action
220 Triathlon
Bike Rumor
FredCast Cycling Podcast on iTunes

Tyler Pace of Synergy Nano Carbon

Tyler Pace of Synergy Nano Carbon

Synergy Nano Carbon:
Bike Rumor
Bicycle Retailer & Industry Report — Day 2 Show Daily

The Pedalist from Virtue Bike

The Pedalist from Virtue Bike

Virtue Bike:
Electric Bike Review
Turbo Bob’s Bicycling Report

e-JOE's 2015 Epik SE folding e-Bike

e-JOE’s 2015 Epik SE folding e-Bike

e-JOE Bike:
Bicycle Times

Triple 8's 2015 Compass helmet

Triple 8’s 2015 Compass helmet

Triple 8:
Dirt Rag


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