ZOIC Clothing has been the style of cycling for 20 years and the brand’s 2014 spring/summer collection reasserts its stated mission to inspire people to ride more and dress well. New looks from ZOIC adhere to the brand aesthetic of clean, casual design, supercharged for the upcoming season with bright new colors, plaids and prints. To engage dealers ZOIC has an exciting lineup of promotions slated for OutDoor Demo in Boulder City, NV (Sept. 16-17) and Interbike in Las Vegas, NV (Sept. 18-20) that will showcase the styles, fabrics and features of the 2014 Collection and the appeal of ZOIC to the broad base of cycling consumers.

Feature story in Bike Rumor — HERE