SAN DIEGO — October 8, 2009 — St. Petersburg™ Vodka — the “Taste of Russia®” will be pouring $1 “White Knights” for sandiegoDTOWN.com’s special “That’s How We Roll” — a Big Lebowski themed bowling event on October 14 from 6:00 p.m. to 9:00 p.m. at the East Village Tavern + Bowl, 930 Market Street. The event will have guests rolling into the Halloween spirit with prizes for a strike competition and movie character likeness challenge.

The Big Lebowski is a 1998 American comedy film written and direct by Joel and Ethan Cohen. Jeff Bridges stars as Jeffrey Lebowski, an unemployed Los Angeles slacker and avid bowler, who refers to himself as “The Dude.” The film, noted for its idiosyncratic characters, surreal dream sequences, unconventional dialogue, and eclectic soundtrack, has become a cult favorite and has been called “the first cult film of the Internet era.”

East Village Tavern + Bowl offers Downtown San Diego a great sports bar, with a twist. With 12 bowling lanes, a full bar, great tavern eats, two pool tables, 30 HD flat screen TVs. For more information on the East Village Tavern + Bowl, visit www.bowlevt.com.

Launched by Ron Donoho and Heather Back, sandiegoDTOWN.com covers downtown San Diego’s urban environment from clubs, restaurant reviews, to events and politics — they keep their finger on the pulse of 92101. By utilizing all social media sites, sandiegoDTOWN.com disseminate the latest news and sends daily email blasts to its opt-in subscribers who need to stay in know about DTown San Diego.

Recently launched in America, St. Petersburg™ Vodka has been featured at a number of high profile events including the Promises2Kids’ fundraising event, Jewel — A Private Concert to Benefit Promises2Kids, in La Jolla.

About St. Petersburg™ Vodka

St. Petersburg™ Vodka hails from the cultural capital of Russia, home to great writers, artists and scientists. With a formula that dates back to the 18th century, this ultra-premium quality vodka has survived the tests of time and tastes. St. Petersburg™ Vodka has been a hit with critics and connoisseurs. It was awarded the 2007 Best Buy Bar Competition’s Gold Medal (Best Value Vodka, 94 points) and the 2006 International Review of Spirits Gold Medal (Best Buy, Exceptional). And now it is available in all Bristol Farms locations in Southern California. For more information on St. Petersburg™ Vodka call 619-857-2782.