MMC News - Written by on Monday, September 24, 2018 16:16

MMC Handles International Marketing PR for Project Speed’s Denise Mueller-Korenek Who Breaks World Paced Bicycle Speed Record with 183.9 mph Ride

Kim and Denise at the Interbike Show in Reno, NV

MMC handled the international marketing PR for Project Speed’s Denise Mueller-Korene, who became the fastest human to ever ride a bicycle — setting the World’s Paced Bicycle Record of 183.932 mph on September 16 at world famous Bonneville Salt Flats in Utah. Mueller-Korenek broke the previous speed record of 167 mph set by Fred Rompelberg in 1995. In a twist of historical fate, Mueller-Korenek road closely behind the same rail dragster used by Rompelberg to set his record — however, this time the dragster was driven by world famous racecar driver Shea Holbrook.

Denise racing behind dragster on record run of 183.9 mph. Credit: Matt Ben Stone

Project Speed has been one woman’s story of athletic empowerment. In 2016, Mueller-Korenek became the first woman in cycling history to attempt and succeed in setting a paced bicycle land speed record at 147.75 mph on the Bonneville Salt Flats. Today, Korenek is recognized as the World’s Paced Bicycle Speed Record holder after eclipsing the world’s record on the second ride of the day.

The custom designed KHS Bicycle

“It was a crazy wild ride to 183.9 mph, but so worth the sacrifice and years of focus on becoming the fastest human on a bicycle in the world!,” said Mueller-Korenek.

Holbrook, a top driver in the Pirelli World Challenge and IHRA Nitro Jam Drag Racing Series (among others), was entrusted with driving the rail dragster after having been in storage for the past 23 years, Project Speed renovated and overhauled the 26 foot long rail dragster with a 1,000 horse power methanol fueled engine to current safety standards.

At 45 years old, Korenek, is the mother of three boys, and President/CEO of Rancho Santa Fe Security Systems in Encinitas, Calif. She is passionate about encouraging women to follow their dreams. In her limited spare time, she is involved in numerous community service organizations, including Rotary & Soroptimist.

Mueller-Korenek was coached for the second time for this historic endeavor by three-time Olympic Cycling Hall of Famer John Howard, who prior to Rompelberg, had set the cycling world speed record in 1985 of 152 mph, also at Bonneville.

In addition to being Korenek’s coach, Howard is also her biggest fan and vocal supporter.

“This world record by these two powerful women is the ultimate definition, and substance of the MeToo movement. On a larger scale it literally redefines the gamut of human potential,” said Howard.

Coach John Howard and Denise at the Interbike Show in Reno, NV

“For the first time pacing for Denise I drove outside of my comfort zone to get the job done. Every second of the day I’m a tad anxious but when Denise and I leave the starting line all my nerves calm,” said Holbrook. “This is the most intense thing I’ve ever done for obvious reasons (having responsibility for someone else) but you know what crazy? I’d do it again. We made history at the Bonneville Salt Flats and it’s a day I’ll never forget.”

Shea Holbrook and Denise Mueller Celebrating the record. Credit: Matt Ben Stone

Project Speed sponsors include KHS Bicycles, SD Wheel Works, National Monitoring Center, Primal Wear, Siren’s & Titans Fitness and InnerOptimal to name a few.

Here are some of the links to the incredible media coverage generated by MMC:

• CTV — https://www.ctvnews.ca/video?playlistId=1.4101501

• Wall Street Journal — https://www.wsj.com/articles/she-just-rode-184-mph-on-a-bicycle-really-1537200794?mod=searchresults&page=1&pos=2

• Washington Post — https://www.washingtonpost.com/business/2018/09/18/american-woman-pedals-mph-smashing-record-held-by-men-more-than-years/?utm_term=.a2b1a45a8a2b

• BBC — https://www.bbc.com/news/world-us-canada-45572277

• YOUTUBE — https://www.youtube.com/watch?v=wPEgG-T3zMI

• WIRED — https://www.wired.com/story/denise-mueller-korenek-bike-speed-record-168-mph/

• NPR — https://www.npr.org/2018/09/18/649221471/woman-rides-bicycle-to-183-9-mph-a-new-world-record

• CNN — https://www.cnn.com/2018/09/19/health/woman-rides-bike-183-mph-trnd/index.html

• BBC — https://www.bbc.com/news/world-us-canada-45572277

• Gizmodo — https://gizmodo.com/shattering-the-bike-land-speed-record-at-183-9mph-looks-1829168830

• CBC Canada National — https://www.cbc.ca/radio/asithappens/as-it-happens-the-wednesday-edition-1.4829798/how-this-cyclist-hit-296-km-h-to-shatter-a-land-speed-world-record-1.4829802

• Pinkbike — https://www.pinkbike.com/news/video-top-speed-world-record-smashed-at-183-mph-on-a-bicycle.html

• Bike Radar — https://www.bikeradar.com/road/news/article/cycling-land-speed-record-52942/

• VeloNews — https://www.velonews.com/2018/09/news/mueller-korenek-rides-183-9mph-smashing-world-record_478971

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