MMC News - Written by on Friday, February 3, 2017 9:01

MMC Handles Marketing PR for Lumos Helmets, World’s First Smart Bicycle Helmet

SAN DIEGO — Merrill Marketing/Communications has been retained to handle the marketing public relations for Lumos, the world’s first smart bicycle helmet to beautifully integrate helmet with lights, brake, and turn signals into a single cohesive whole. After a blockbuster $800K Kickstarter campaign in 2015, Lumos is now shipping just in time for the early nights of winter riding.

Designed specifically with urban cyclists in mind, Lumos is the ultimate bicycle helmet to help cyclists stay safe and visible on the road. Lumos has garnered multiple awards for its groundbreaking innovation including Cycling Weekly’s Best Cycling Innovations, Eurobike 2016 Best in Show, and The Beazley Design Museum’s as one of 2016’s Designs of the Year in the Transport category.

Lumos is changing the face of city cycling everywhere. Now available for purchase at Helmets are available in Charcoal Black, Pearl White and Cobalt Blue. MSRP $179.00, with free shipping.

“This started as just an idea for a helmet that we wanted for ourselves so that we would always have a great set of lights with us,” said Eu-wen Ding, Lumos Helmet co-founder and CEO. “Now it is finally here and thousands of people are using it to make their ride safer all around the world. We hope Lumos will help make our roads safer for all riders.”


Launched to the world on Kickstarter, Lumos took the cycling world by storm, raising $800K over a 30-day campaign. Lumos is a new and innovative bicycle helmet designed to improve your visibility and ability to communicate your intentions to motorists when riding in traffic. Lumos is the world’s first urban bicycle helmet to feature lights, brake, and turn signals beautifully integrated into the helmet. Lumos is the ultimate urban bicycle helmet combining bicycle safety and visibility with state-of-the-art technology. Find out more at


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