Philadelphia-based Redshift Sports has selected MMC to provide a national marketing public relations program for the company’s new Switch Aero System. The Switch Aero System is comprised of two main products: a set of quick-release aerobars and a dual-position seatpost. Together, they allow riders to achieve a comfortable, efficient aero position on a road bike, without modifying or sacrificing their regular road setup. The system is great for age-group triathletes, road racers who do the occasional time trial, or anyone looking for a comfortable, aerodynamic riding position on the road bike they already own.

According to Redshift Sports, the Switch Aero System is a truly innovative set of products that appeals to readers for the following reasons:

• Versatility – Get the speed and efficiency of a tri bike without giving up the climbing, maneuverability, and comfort of a road bike. Choose the best position for every part of every ride.
• Value – Gain the aerodynamic and comfort benefits of a true aero position at a fraction of the cost of buying a dedicated triathlon/TT bike.
• Speed – Hammer the flats in the aero position and spin up the climbs in the road position. Ride faster on every part of the course.
• Simplicity – Switch between the road and aero positions without even slowing down. Attach or remove the aerobars in seconds – no tools are required, and they’ll be in the exact same position every time you attach them.
• Comfort – Relieve pressure on your hands and wrists by switching to an alternate position. Stay fresher longer.
The Switch Aero System is priced at $299.00 MSRP. For more detailed information and technical specifications on the Switch Aero System, visit www.redshiftsports.com