MMC News - Written by on Monday, January 20, 2014 16:00

Virtue Bike Unveils 2014 Model Lineup for Commuters, Recreation, Families and Work

SAN DIEGO, CA — January 15, 2014 — Virtue Bike, a leader in bicycles for all the cycles of life, has announced the availability of its new 2014 lineup featuring models for commuters, recreation, families and work. The 2014 models unveiled today include the Virtue One, Virtue Seven, Virtue Curve 7, Virtue Encore 5, Virtue Valor, Virtue School Bus/School Bus+, Virtue Gondoliere/Gondoliere+, and Virtue Truck.

Virtue One

Virtue One

• Virtue One
Virtue Bike’s Virtue One is the finest in cycling simplicity in both performance and design — ideal for recreational cycling or commuting to work in the busy city. The Virtue One features a chromoly diamond frame and fork, single speed drivetrain, KT coaster brake rear hub, riveted leatherette saddle, stitched grips, Wellgo road pedals and Kenda Kwest 700×32 cream tires. Extras include a kickstand, and bell. Virtue One is available in gloss black, Atlantis Green and flat black in size 52, 56 and 60. The MSRP is $299.00.

Virtue Valor

Virtue Valor

• Virtue Valor
This stealthy black matte beauty is a fast high performance fixie bicycle, featuring Virtue Bullhorn handlebars, Interrupter brake levers with dual pivot front and rear caliper brakes, a Virtue road saddle, Wellgo road pedals and Kenda 700×28 Kwest black tires. Virtue Valor is available in size 52, 56 and 59. MSRP is $349.00.

Virtue Seven

Virtue Seven

Virtue Curve 7

Virtue Curve 7

• Virtue Seven & Virtue Curve 7
Virtue Bike’s handsome Virtue Seven (diamond frame) and Curve 7 (step-through) are ideal bicycles for commuting to work in style, taking a quick ride across town or running that errand after work. The Virtue Seven features a chromoly frame and fork, seven-speed Shimano drivetrain, Tektro front and rear brakes, Wellgo road pedals, Kenda Kwest cream tires, fashionable riveted leatherette saddle, stitched grips and shiny bell. Extras include a kickstand, chain guard, chain deflector and fenders. Virtue Seven and Curve 7 are available in gloss black in size 52, 56 and 60. The MSRP is $399.00

Virtue Encore 5

Virtue Encore 5

• Virtue Encore 5
Borrowing quintessential stylish lines, the classic Encore 5 bicycle employs time proven upright geometry with modern twists like a Sturmey Archer five-speed internally geared hub. Made for everyday recreational cycling, the Encore 5 (available in diamond frame and step-through) models features a five-gear Sturmey Archer X-FD internal geared hub with drum brake, and SLS50-T5 thumb shifters, Kenda Kwest cream tires, Wellgo pedals and extras like a chain guard, fenders, kickstand, bell and stitched leatherette seat and grips. Encore 5 is available in size 54cm for diamond frame and 49cm in step through frame, in gloss black. MSRP is $599.00.

Virtue Truck

Virtue Truck

Virtue Truck

The 2014 Virtue Truck is the ultimate workhorse cargo bike — perfect for hauling, delivery and running errands. Rock solid and easy to ride, the Truck begs riders to ditch the car and truck altogether, with full features and performance, including a Shimano 7 speed drivetrain with thumbshifters, Tektro front and rear V-brakes, Kenda K-Rad tires (20” front and 26” rear), Wellgo platform pedals, Velo suspension comfort saddle, Porteur alloy handlebars, Velo stitch grips, and welded steel heavy duty front and rear flat crate racks (20×14.5 front and 14.5×20. Truck’s carrying capacity is 55 lbs. per rack or 110 lbs. total. Extras include a kickstand, chain guard and bell. The Truck is available in flat black and green. MSRP is $599.00.

Virtue School Bus

Virtue School Bus

• Virtue School Bus, School Bus+

The School Bus’ front compartment has removable bench seats perfect for two kids. Remove the bench seats, and there’s lots of room for dogs, grocery bags, bags of mulch from the home store — the load capacity is about 300 pounds. The bike comes with a Shimano drivetrain, Sturmey Archer front drum brake, and Promax rear V-brake and levers, Shimano thumb shifter, and Kenda K-Rad tires. The bike has been carefully designed to fit most door widths in American homes for easy storage and features a unique self-balancing mechanism when turning. The bike itself weighs about 145 pounds for the electric and 126.5 pounds for the non-electric, has a capacity of 110 lbs. — 300 lbs. total with rider and box, and is available with an 250W electric motor as the School Bus+ ($1,499) or without for $999. Available in gloss black.

Virtue Gondoliere

Virtue Gondoliere

• Virtue Gondoliere, Gondoliere+

Spending quality time cycling together as a family is paramount with the Gondoliere and Gondoliere+ — featuring a wooden seating area located in front of the driver, perfect for keeping an eye on those kids! The bike comes with Shimano seven-speed drivetrain, Joytech front internal brake hub and a Promax rear V brake, and Kenda K-Rad tires. The bike has a capacity of 286 lbs, and is also available with a 250W eclectic motor as the Gondoliere+ ($1,399) or without for $949. Available in gloss black.

Direct Link to 2014 Virtue Bike Model Photos — http://tinyurl.com/m8k8g9y

About Virtue Bike
Headquartered in San Diego, Calif., Virtue Bike offers well-built, full featured, affordable bicycles for all the cycles of life — commuter, recreation and family. For more visit www.virtuebike.com.

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